Yiwu is known as the “capital of small commodities” in the world. Every year, tens of thousands of containers of small commodities are sent to more than 210 countries and regions around the world. In November 2013, Yiwu launched the project of “Shaking the rattle drum and realizing the Chinese Dream”, calling on enterprises and market operators to participate in the excavation and development of excellent traditional culture, so as to integrate the socialist core values into a series of commodities of “Chinese Dream” and transmit them to millions of households. With the strong support of Shangcheng Group, the authorized enterprises of “China Dream” co-sponsored the establishment of “China Dream” Branch of Yiwu China Commodity City Chamber of Commerce.
“With the development of associations and enterprises, the excellent traditional Chinese culture can be better grafted into products and disseminated to the world. The Association will give full play to the advantages of “China Dream + Market”, set up “China Dream” brand function exhibition center, and make full use of logistics, exhibition, e-commerce and other advantages to expand the popularity of “China Dream” series products and market channels. In the next step, the association will build a learning platform for its members by means of investigation and special meetings to innovate more “China Dream” products. Prepare to hold the “China Dream” creative design competition, apply for patents for original design elements in time, and authorize the operation of commodities patented; Organize and authorize enterprises to standardize VI design declaration of commodities, and promote “China Dream” series of commodities to better “go out”.
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