Retail enterprises begin to realize the importance of communication of the brand culture.
Consumption Upgrade and Real Store Reform
In the past 10 years, the concepts of art and design have been quietly integrated into people's work and life, whether in parks, theme parks, residential areas, or in the bars, study buildings, shopping malls and hotels. In the city, the life taste of the middle class has changed quietly, and the fashion and design elements of urbanization have been paid more and more attention by consumers, and the upgrading and transformation of cultural and artistic consumption structure and quality has slowly begun to come into being.
More and more entity stores are willing to invest more in the design of stores, ranging from large international chain brands such as McDonald's and KFC to various types of buyer's and retail stores. They are vigorously promoting the transformation of stores, which has become a part of the younger and differentiated brands. Retail store design companies
emerged as the situation pulled.
Retail store design companies also see from LINE, Pirate King to Bear Ben Bear that these young people's favorite role theme exhibitions have become a group of shopping malls regularly popular ideas; restaurants are constantly introducing seasonal restrictions, while luxury stores are constantly introducing local restrictions, and clothing brands are also jointly designer with a variety of people.
Development Trend of Retail Store Design in the Future
First, business centers are multi-functional, and retail stores are becoming more and more diversified.
The interior and exterior environment design of comprehensive large-scale commercial center will continue to develop toward high-grade luxury, combining shopping, entertainment, catering, rest and other functions, in order to meet the multi-level and multi-dimensional needs of consumers. As the business environment becomes more and more standardized and diversified, and the variety of commodities is more and more abundant, the design treatment of stores should be as concise as possible to facilitate customers to select commodities. The display of commodities and the design of props have become the focus of their design.
Second, consumers are changing. Culture, mood and price are as important.
With the awakening of people's awareness of environmental protection and the emphasis on traditional culture, customers will also show a tendency to yearn for nature and return to tradition when they consume. Some retailers will break the limits of the boundaries of internal and external space and introduce the natural ecological environment into their stores. More and more time-honored brand stores or restaurants with traditional ethnic design have emerged as the times require.
Third, the coexistence of unique individualization and overall artistry
As the consumption power of “after 90s" and "after 00s" has gradually risen, the unique individualization and overall artistry they value have broken the previous uniform design style. At the same time, the various fashion trends they follow are also regarded as the magic weapon for profit by more and more businessmen. Star open the restaurants, make the joint investment to start the business, do joint designs of all kinds, join cross-border brand series and so on, which have become sharp tools for gathering customers in shopping malls. This is what retail store design companies
need to pay attention to.